There are 3 general processes for brewing coffee: full immersion, percolation/gravity fed, and pressurized systems. Each of these processes has subsets of brewing methods and tools that can all create a satisfying coffee brew. In most cases, we support all the different brewing methods available, as each person will have her own favorite. While we intend to slowly build a library of in-depth brewing guides for you, here are some generally applicable pointers for brewing tasty coffee yourself.
First, some definitions:
Full immersion- In full immersion brewing, the coffee and water are in full contact with each other for more than a few seconds. People are most familiar with this process through their experience with the French Press and/or cold brew Toddy brew methods.
Percolation/drip- While the percolator brew method does percolate coffee, the term actually refers to a liquid moving through a porous substance using gravity. Most people think of this as the standard way to brew coffee, as most home drip machines work by this principle. In recent years, “pour over” brewing has become popular in the specialty coffee industry, though it is not actually a new innovation at all.
Pressurized brewing- The big factor in this process is pressure: lots of it. The normal air we breathe (at sea level) is, by definition, at 1 atmosphere of pressure. The most common pressurized brewing process, espresso, uses at least 9 atmospheres of pressure to push water through a bed of coffee.
Ultimately, you are the arbiter of what you like to taste. We provide guidance using our knowledge and experience, but you may discover that these rules of thumb don’t make the kind of coffee you like. Don't worry! Go ahead and tweak them to suit your personal preference.
Coffee to water ratio
This ratio determines the strength of the coffee and it is the first thing you'll want to tweak in order to brew coffee you like. We always start each coffee at a brew ratio of 55 grams of coffee (~2 oz) to 1 liter (~35 oz) of water. This is just about a ratio of 1 part coffee to 18 parts water.
Water Quality and Water Composition
Your coffee is mostly water: 95-98% of each cup is water! Thus, you need to have clean, good tasting water. Recommended quality standards do exist for water used in coffee brewing, but these standards are not easy to summarize. If you are interested in them, email us and we’ll pass them on to you.
For hot water brewing, the temperature should be in the range of 92-96 °C (195-205 °F). Many electric drip brewers don’t get the water hot enough, so consider an upgrade if yours isn’t producing the correct temperature, which you can measure using a kitchen thermometer.
The particle size of your coffee depends on your brew method. As a rule of thumb, the longer the water and coffee are in contact, the larger the grind should be.
Filters can be made of cloth, paper, or metal. Each will have its own effect on the resulting brew, depending on how many oils and fine particulate they remove from the brew. We like all the options and use them to create subtle differences when we're feeling experimental. Pick one that suits you and enjoy the results!
Tips & Pointers for treating your Specialty coffee right